Intent Segments
Reveal a more human view of your eCommerce traffic. Target areas of opportunity and give a more responsive online shopping experience.
What Intent Segments
Make Possible
Our platform gives retailers a new perspective of their site-wide intent data—revealing the intent levels, buying stages and shopper segments of all traffic.
Using an individualised model, it adapts to the specific nature of your site. This gives you behavioural, predictive context on your visitors and your areas of opportunity.
Intent Segments let you see your visitors as more than demographics, affinities or conversions. They combine intent, buying stage and journey data to capture real-time needs.
Our platform includes pre-built cohorts that cover the buying journey and custom segment creation. It lets you see how your shoppers are shopping, and target priority areas.
A few examples of ourIntent Segments
You can prioritise people who display high intent but are showing signs of hesitation and revisiting pages.
What could removing their anxieties or promoting motivating factors in the experience be worth to you?
You can focus on customers who have items in their basket and a high maximum intent score, but who currently have low intent and positive exit momentum.
How can you help them now or improve retargeting?
Then there are the customers who we’d expect to have added to basket, but have not and are no longer on a Product Detail Page.
Can you convince them to return to a product and hit the checkout?
The majority of your visitors are likely just browsing. They won’t be refining or showing any intent yet.
How do you nurture these people? Would a branded message or introduction to trending products help?
Using intent performance, our platform recommends high potential segments. It also shares resources to coach you through improving immediate and future revenue growth.
The platform also provides insights. These help you to interpret and compare your data. It also helps you with ideas for custom segments based on where you are over or under indexing.
It’s not all about insight. Our trigger creator let you target segments onsite. This means you can intervene or adjust messaging based on real-time buyer needs.
With full control over how many times triggers fire (and when) you can ensure your eCommerce experience is always one step ahead of what your customers need.
The 3 game-changing ways How you can use this
Insights
Segment and test using intent to discover overlooked opportunities for immediate and future growth.
React to customer intent by delivering a more appropriate shopping experience in real time.
Align your offsite comms and return to site experience with the intent of past visitors.
- 2-minute setupJust put our tiny script in your <head> or tag manager.
- Accurate DataOur proprietary LLM is trained on over 1 billion events.
- No PIIJust GDPR-compliant behavioural insights.
Why Ecommerce teams Love intent
Give your retail business an edge that others overlook. Use customer intent to gain in-quarter sales, future revenue and a framework that scales.
Improve conversion rate and user satisfaction. Optimise your store experience by focusing on customer buying stages, not just pages.
Make your messaging more appropriate by knowing which customers need nurturing or nudging. Repeat orders and LTV gains await.
Focus your time and budget on likely buyers. Increase your ROAS, decrease your CPA and be more appropriate in your digital marketing.
Add a predictive lens to your online store. Prioritise appropriate trading levers based on customer intent and impact on revenue.
Add customer intent to your ecommerce strategy
Use the button below to book your personal Intent demo at a time that suits you. If you’re not ready for that, you’ll also find a full interactive demo to play with.
Book a demo
