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Intent in a Tent is back at the O2 on 25th February 2027. Apply for a free ticket.
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Intent in a Tent is back at the O2 on 25th February 2027. Apply for a free ticket.
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Intent in a Tent is back at the O2 on 25th February 2027. Apply for a free ticket.
The agentic decision engine powered by intent

Adapt your experiences for individual visitors

In-store assistants can read people then respond in every moment. Intent brings this human intuition to ecommerce sites.
Average +10.6% incremental revenue
Last updated: Sept 2026
See how it worksSee how it works
Intent Overview Hero Image
See a 24% uplift in intent to purchase
Average increase across our customers
100+ ecommerce brands are already turning visitor signals into extra sales
bensons for beds logo imageLovehoney logo imageJacamo logoHotel Chocolat logo imageOn the Beach logo imageNeve Jewels logoFinisterre logoLe Chameau logo
bensons for beds logo imageLovehoney logo imageJacamo logoHotel Chocolat logo imageOn the Beach logo imageNeve Jewels logoFinisterre logoLe Chameau logo
How Intent changes ecommerce sites

Generic experiences 
limit your growth

Our agent uses real-time intent as the primary visitor context to decide what to deliver and when, based on what will make most impact.
The average return on intent
10.6% revenue
+11.2% margin
+31% experience impact
1 Script. 7kb.
Models 800+ signals continuously
No PII
Works on any eCommerce site
1 Script. 7kb.
Models 800+ signals continuously
No PII
Works on any eCommerce site
1 Script. 7kb.
Models 800+ signals continuously
No PII
Works on any eCommerce site
01. Proprietary eCommerce Intent Model

Predicts visitor intent 
continuously

Turn site behaviour into real-time updates on what each visitor is really doing (or about to do). From affinities to exit signals.

It works constantly, not just on page load, so you can react to intent as it forms between clicks and events. These are the pivotal moments your current tools can't see.

Trained on >50 billion events
Models 800+ signals
No PII
Works on any eCommerce site
1 Script. 7kb.
Models 800+ signals continuously
No PII
Works on any eCommerce site
1 Script. 7kb.
Models 800+ signals continuously
No PII
Works on any eCommerce site
1 Script. 7kb.
Models 800+ signals continuously
No PII
Works on any eCommerce site
02. Agentic Campaigns

Applies your instructions individually

Use Agentic Campaigns to tell your agent how to use this new context. It then looks for opportunities in each individual visitor.

Just pick a strategy, from specific timings, pages or visit types. Select a target metric, like revenue per user or conversion rate. Then add new or existing experiences on your site.

No development needed
Trigger in real time
A/B test variations
See impact vs baseline
Launch in minutes
Trigger in real time
A/B test variations
See impact vs holdback
Launch in minutes
Trigger in real time
A/B test variations
See impact vs holdback
Launch in minutes
Trigger in real time
A/B test variations
See impact vs holdback
03. Optimisation Agent

Optimises in real-time autonomously

Your agent gets to work, delivering experiences in real time where and when they create the most impact. Every moment, it learns what works then continuously adjusts.

It makes 1:1 personalised experience decisions at scale. Even for anonymous visitors. Including when it’s best to do nothing.

Use cases

Where Intent finds impact

Intervene at key moments

Email Capture with Intent
Influence pivotal times in shopping journeys. Think intervening on browse or basket abandons before they happen
See basket abandon use caseSee basket abandon use case

Personalise in-page content

Discounting with Intent
Make content completely adaptive in key places. Think the main banner on your homepage or under the add to basket button on your PDP.
See content use caseSee content use case

Optimise how features are delivered

Social Proof with Intent
Test variants of specific experience types.
Think social proof, discounts, email capture triggered autonomously on visitor intent.
See social proof use caseSee social proof use case

See how 100+ eCommerce brands use Intent

£2m+
Arrow Up
Incremental revenue from using real-time intent intelligence.
Read their storyRead their story
Chillblast customer story: gaming PC with illuminated cooling fans
£2.4m
Arrow Up
Revenue uplift through intent-based experience optimisation (4.8x the business case ROI)
Read their storyRead their story
Neve Jewels Group customer story: model wearing diamond rings and earrings
2x
Arrow Up
Increase in CRM bookings, reached faster with intent within 6 months
Read their storyRead their story
On the Beach Customer Image
~£1m
Arrow Up
Uplift in attributed revenue by rethinking experience delivery and measurement
Read their storyRead their story
Golfbreaks customer story: golfer placing a ball on a tee
£1m+
Arrow Up
Incremental revenue and 10% margin savings within just six months of using intent
Read their storyRead their story
Buy It Direct Group customer story: grey kitchen with stainless steel oven and microwave
6x
Arrow Up
More emails captured within a matter of weeks, simply by targeting drops in intent
Read their storyRead their story
Bensons for Beds customer story: grey upholstered sleigh bed in a dark bedroom
£2m
Arrow Up
Potential revenue increase, unlocked by intent
Read their storyRead their story
Seasalt Cornwall Customer Image
-83%
Arrow Down
Fewer returns on targeted products, by surfacing sizing guidance to high-intent visitors
Read their storyRead their story
Cotswold Outdoor customer story: two hikers walking along a mountain ridge
26%
Arrow Up
Increase in conversion rate after month one, just by discounting with intent
Read their storyRead their story
Better Bathrooms customer story: freestanding white bath in a modern bathroom
6%
Arrow Up
Increase in conversion for multi-session experiences.
Read their storyRead their story
Jacamo Customer Image
3.7%
Arrow Up
Increase in conversion rate linked to +14% size guide usage.
Read their storyRead their story
Le Chameau Customer Image
42%
Arrow Down
Saved margin after two months of only showing discounts to visitors who need it
Read their storyRead their story
Appliances Direct Customer Image
Image of Arrow Left
Rapid setup and ROI

Find impact and insight in a matter of weeks

Step 1

Connect

Just add our script to your eCommerce site and you’ll have accurate, real-time intent data. Our model works immediately, then fine tunes to your specific context and visitors in days.
Step 2

Prove value, fast

With data flowing, we’ll help you to launch your first Agentic Campaigns. These can be built in minutes and find growth within a week but depend on your experiences and traffic volume.
Step 3

Scale

From there you’ll have everything you need to start scaling intent with custom campaigns and integrations. Our inspiration hub and experts will be there to help you find new growth at every step.
Integrations

Works with (or without) 
the tools you already use

Optimizely logo
Content Square
AB Tasty logo
Klaviyo logo
Google Analytics 4 logo
Bloomreach logo
Ometria logo
Dynamic Yield
Optimizely logo
Content Square
AB Tasty logo
Klaviyo logo
Google Analytics 4 logo
Bloomreach logo
Ometria logo
Dynamic Yield
Optimizely logo
Content Square
AB Tasty logo
Klaviyo logo
Google Analytics 4 logo
Bloomreach logo
Ometria logo
Dynamic Yield
Optimizely logo
Content Square
AB Tasty logo
Klaviyo logo
Google Analytics 4 logo
Bloomreach logo
Ometria logo
Dynamic Yield
ISO27001 certified
Single 7kb script
No Core Web Vitals impact
No extra cookies
Launch in minutes
Trigger in real time
A/B test variations
See impact vs holdback
Launch in minutes
Trigger in real time
A/B test variations
See impact vs holdback
Launch in minutes
Trigger in real time
A/B test variations
See impact vs holdback