What intent can do for you

Use cases

Intent helps ecommerce teams to align how they sell with how people actually buy. From insight to optimisation. Onsite and off it.

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Insight
Understand the intent of visitors

Made With Intent gives ecommerce teams an overview of their visitors’ intent and how well they progress it. It lets you get closer to your customers’ buying stages through a proven, predictive framework.

Insight
Prioritise opportunities based on intent

Focus on your overlooked revenue with an all-new perspective on your customers. Use Made With Intent’s buying phase performance data and intent-based customer segments.

In-Session
Target visitors who are likely to exit

Made With Intent gives you predictive intent metrics on how likely a visitor is to exit. This lets you target abandoning segments with appropriate interventions, before they move to leave.

In-Session
Engage visitors who are just browsing

Encourage engagement from browsers to make it more likely they turn into buyers—now or in the future. Action Made With Intent’s Engage phase segments to promote product discovery and email nurture.

In-Session
Build intent with engaged visitors

Made With Intent segments engaged visitors, allowing retailers to nurture their interest and provide recommendations to enhance their journey, driving them (gently) towards purchase.

In-Session
Maintain intent with potential buyers

Keep potential buyers on track, prevent abandons and make upsells with focused experiences. Use Made With Intent’s Maintain phase segments to remove friction and distraction.

In-Session
Convert visitors who are ready to buy

Made With Intent’s Convert phase segments isolate visitors with high purchase intent. This lets you optimise how your site closes customers who are ready to buy, without putting off the rest.

Post-Visit
Nurture customers who have low intent

See which of your customers are not in-market, then market to them appropriately. Made With Intent gives you profile-level clarity on which customers need to be nurtured rather than converted.

Post-Visit
Reengage customers who showed intent

Made With Intent’s customer data integrations help you segment people who may be shopping around. This lets you reach out to session abandoners who showed intent, before their interest cools off.

Post-Visit
Close customers who have high intent

See the customers in your database who are ready to buy, then convince them before the competition. Add Made With Intent’s data to your customer profiles and adjust your messaging appropriately.

Unlock customer intent for your ecommerce business

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