Target Purchase Intent
Focus your time and budget on likely buyers. Increase your ROAS, decrease your CPA and be more appropriate in your digital marketing.
More human selling = More people buying
We’re all feeling it. Customer acquisition costs are rising. Conversion rates are stalling. ROI is getting harder to prove. The go-to playbooks are diminishing, so what can you do?
With Intent, you can start to see your customers’ buying stages, not just as visitors to pages. You can optimise your targeting and campaigns based on who is ready to buy.
Optimise spend on high intent
Focus your paid media strategies on your highest value customers. Prioritise those with high intent and reengage those who show the signs of buying. Remarket to users who demonstrate intent for a product, not just affinity.
Personalise by buying stage
Personalise your paid campaigns dependent on what stage of the buying journey a customer is in. Are they in need of brand nurturing or urgency messaging to drive them to conversion?
Understand your traffic quality
Understand the performance of the traffic you are paying for. Don’t just measure whether visitors converted or not. Use their intent to understand if they were ever likely to. Know if your spend is well spent, or needs realigning.
Why digital marketerslove intent
Add customer intent to your Digital Marketing
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