Intent Segments
Predictive visitor cohorts that unlock targeting intent at scale.
What Intent SegmentsMake possible
Segments of real shoppers
Our model matches your visitors against Intent Segments by combining their intent, buying stage and state.
This includes a framework of pre-built segments that cover the buying journey, as well as a custom segment builder.
An overview of intent performance
Our dashboard uses these segments to reveal a new view of how well your ecommerce site builds visitor intent.
It reveals the intent phases and segments of all traffic, with performance benchmarking.
A few examples of ourIntent Segments
You can prioritise people who display high intent but are showing signs of hesitation and revisiting pages.
What could removing their anxieties or promoting motivating factors in the experience be worth to you?
You can focus on customers who have items in their basket and a high maximum intent score, but who currently have low intent and positive exit momentum.
How can you help them now or improve retargeting?
Then there are the customers who we’d expect to have added to basket, but have not and are no longer on a Product Detail Page.
Can you convince them to return to a product and hit the checkout?
The majority of your visitors are likely just browsing. They won’t be refining or showing any intent yet.
How do you nurture these people? Would a branded message or introduction to trending products help?
Coaching and insights
Using intent performance, our platform recommends your high potential segments.
It also shares resources to coach you through moving each segment towards a purchase, appropriately.
Triggers and executions
Segment executions let you intervene or adjust messaging based on real-time buyer needs.
With full control over how and when they fire, you can ensure your site is one step ahead of what visitors need.
The 3 game-changing ways How you can use this
Insights
Use intent to discover overlooked opportunities for immediate and future growth.
React to customer intent to deliver appropriate shopping experiences in real time.
Align your offsite comms and return to site experience with the intent of past visitors.
- 2-minute setupJust put our tiny script in your <head> or tag manager.
- Accurate DataOur proprietary LLM is trained on over 1 billion events.
- No PIIJust GDPR-compliant behavioural insights.
Give your retail business an edge that others overlook. Use customer intent to gain in-quarter sales, future revenue and a framework that scales.
Improve conversion rate and user satisfaction. Optimise your store experience by focusing on customer buying stages, not just pages.
Make your messaging more appropriate by knowing which customers need nurturing or nudging. Repeat orders and LTV gains await.
Focus your time and budget on likely buyers. Increase your ROAS, decrease your CPA and be more appropriate in your digital marketing.
Add a predictive lens to your online store. Prioritise appropriate trading levers based on customer intent and impact on revenue.
Add customer intent to your ecommerce strategy
Use the button below to book your personal Intent demo at a time that suits you. If you’re not ready for that, you’ll also find a full interactive demo to play with.
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