6th Feb 2025

in a tent

A brand new event designed to help senior eCommerce brand leaders push boundaries. All in a big, warm, welcoming teepee in Manchester.

<50 tickets remaining. Get yours.

Some of the 75 brands already in the tent

How we're doing things

Intent isn't just about a getting new perspective. It's about appropriateness and relationships. So this is how we're approaching our first summit. Less one-way communication, more conversation.

We’ll put you on tables with people who share your interests. So you meet who you should meet. So you can solve problems together, with expert moderators.

Event principles

More like a wedding than a work thing

We're bringing together our people for a celebration of something we all love: finding a new edge.

Note: If you're open to thinking (and doing things) differently, then you are "our people". Come meet others like you. You'll fit right in.

It's about the people in the room tent

You know how we go on about stages? Well, the stage isn't what matters here.

The talks will be excellent, but just wait for the conversations. We'll curate your table to make sure you meet people with the same goals.

For ecommerce operators only

The only way this works is if we get enough of the right people together.

So you need to be experienced and at a brand to get one of the 150 tickets. But while you will need to contribute to the conversation, you won't need to pay a penny.

What it's all about

We believe ecommerce is entrenched in a way of thinking. And it's an approach that limits our potential.

We're bringing together speakers and roundtables to show how brands are breaking free of this. Taking inspiration from other industries. Marginal gains. Finding value that others overlook.

If you're after a creative, competitive edge within eCommerce, this is where you'll get it. We think we're the right people to bring this community together.

Meet The speakers

MAIN KEYNOTE

David Jones
Sky Sports

Final title coming soon, but expect insights into sport's data revolution. Marginal gains. Competitive edge.

SPEED KEYNOTE

Oliver Mennell
Founder, NEOM

Final title coming soon, but brace for candid revelations on growing a brand. Doing more with less. Risks.

SPEED KEYNOTE

To be announced

your RoundtableModerators

Jackie Barnett

Head of CRM
MandM

Our in-tent CRM expert.

Graham Wilson

Digital Director
Bensons for Beds

Our in-tent Omnichannel expert.

Frankie Dean

SVP Growth
Monica Vinader

Our in-tent Creativity expert.

Matt Lawson

Chief Digital Officer
Ribble Cycles

Our in-tent Commercial expert.

Jo Homer

Senior UX Lead
easyJet

Our in-tent Experience expert.

Sarah Hanna

Director of Ecommerce
Screwfix

Our in-tent Ecommerce expert.

Mark Dugdale

Director of Ecommerce
Joseph Joseph

Our in-tent Ecommerce expert.

Hannah Tickle

Experimentation Team Lead
Trainline

Our in-tent Experimentation expert.

The Agenda

11:00
Check-in opens, with snacks & mingling
12:00
Welcome icebreaker
12.15
Keynote from David Jones, Sky Sports
13:00
Demonstration of Intent
13:20
Discuss finding an edge in new data
14:00
30-minute break
14:30
Oliver Mennell: How we grew NEOM from £0 to £50m by taking risks
14:50
Discuss counter-intuitive innovation
15:30
10-minute break
15:40
3rd talk from TBA
16:00
Discuss creating marginal gains
16:40
Speaker Q&A & closing words
17-21:00
Afterparty with band, food & drinks

Applyfor your ticket

<50 tickets left for ecommerce leaders. Get yours before they go.

We'll be in touch to confirm your role, brand and interests.

You'll get your best seat in the tent, based on what you tell us.

You'll leave the tent with your head and your heart full.

Our partners & Sponsors

The Location

The Oast House
The Avenue, Courtyard, Manchester
M3 3AY
View on Google Maps

You'll find us in the big, cosy teepee.

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