6th Feb 2025

in a tent

A brand new event designed to help senior eCommerce brand leaders push boundaries. All in a big, warm, welcoming teepee in Manchester.

<20 tickets left. Get yours.

Some of the 100+ brands already in the tent

How we're doing things

Intent isn't just about a getting new perspective. It's about appropriateness and relationships. So this is how we're approaching our first summit. Less one-way communication, more conversation.

We’ll put you on tables with people who share your interests. So you meet who you should meet. So you can solve problems together, with expert moderators.

Event principles

More like a wedding than a work thing

We're bringing together our people for a celebration of something we all love: finding a new edge.

Note: If you're open to thinking (and doing things) differently, then you are "our people". Come meet others like you. You'll fit right in.

It's about the people in the room tent

You know how we go on about stages? Well, the stage isn't what matters here.

The talks will be excellent, but just wait for the conversations. We'll curate your table to make sure you meet people with the same goals.

For ecommerce operators only

The only way this works is if we get enough of the right people together.

So you need to be experienced and at a brand to get one of the 150 tickets. But while you will need to contribute to the conversation, you won't need to pay a penny.

What it's all about

We believe ecommerce is entrenched in a way of thinking. And it's an approach that limits our potential.

We're bringing together speakers and roundtables to show how brands are breaking free of this. Taking inspiration from other industries. Marginal gains. Finding value that others overlook.

If you're after a creative, competitive edge within eCommerce, this is where you'll get it. We think we're the right people to bring this community together.

Meet The speakers

KEYNOTE

David Jones
Sky Sports

SPOTLIGHT TALK

Oliver Mennell
Founder, NEOM

SPOTLIGHT TALK

Harriet Hastings
Founder, Biscuiteers

your RoundtableModerators

Jackie Barnett

Head of CRM
MandM

Our in-tent CRM expert.

Graham Wilson

Digital Director
Bensons for Beds

Our in-tent Omnichannel expert.

Frankie Dean

SVP Growth
Monica Vinader

Our in-tent Creativity expert.

Matt Lawson

Chief Digital Officer
Ribble Cycles

Our in-tent Commercial expert.

Jo Homer

Senior UX Lead
easyJet

Our in-tent Experience expert.

Sarah Hanna

Director of Ecommerce
Screwfix

Our in-tent Ecommerce expert.

Hannah Tickle

Experimentation Team Lead
Trainline

Our in-tent Experimentation expert.

Mark Dugdale

Director of Ecommerce
Joseph Joseph

Our other in-tent Ecommerce expert.

Fiona Abrams

Head of Customer Experience
Club L London

Our in-tent CX expert.

Liam Hanlon

eCommerce Director
Cotswolds Outdoors

Our 3rd & final in-tent Ecommerce expert.

The Agenda

11AM
🎪 Check-in opens
Grab a drink and a snack. Work the room or just settle in.
12PM
👋 Welcome icebreaker
Say hello to your table and your host, David Mannheim.
12:15PM
🎤 Expected Goals (xG): The Creative Football Revolution
Throughout 20+ years of presenting, David Jones has spoken to football managers, players, pundits and owners. He's seen first hand how the game has evolved.

This is the story of the football revolution through his eyes. And what ecommerce leaders can learn from the tale of embracing new data to drive performance.
1PM
🚀 Why Intent is the future of ecommerce
Learn a little about Made With Intent's mission. See how real-time intent targeting will change ecommerce.
1:20PM
💬 Roundtable: Finding an edge in data
Football. Intent. Data. Apply what you've just heard to your area of interest with your peers and expert moderator.
2PM
☕ 30-minute break
Don't worry. There will be food.
2:30PM
🎤 The Entrepreneurial Edge: How Risk, Focus and Bold Thinking Built NEOM
What happens when you challenge the norm, take calculated risks, and focus relentlessly on what matters? You build the number one brand in your category.

This is NEOM Wellbeing's story, by founder Oliver Mennell. From game show winnings to candles that disrupted an industry, and decisions that turned crisis into opportunity.
2:50PM
💬 Roundtable: Counter-intuitive innovation
You know the drill. Discuss the ideas of creative thinking and 'doing more with less' with your table mates.
3:30PM
☕ 10-minute break
3:40PM
🎤 The Entrepreneurial Edge: Re-Thinking Biscuiteers' Marketing Strategy
Our current methods of marketing are not sustainable. We’re addicted to the idea of paid models and attribution and as a result we’ve lost our instincts.

We need to go back to basics to realise the disconnect between what others report and what we see. To bring focus back to brand storytelling and earned channels. This is Biscuiteers' story, by founder Harriet Hastings.
4PM
💬 Roundtable: Tactical takeaways
One last group discussion. How can you take what you've heard today and put it into new growth tactics?
4:40PM
✖️ Speaker Q&A with closing words
5-9PM
💃 Afterparty
More food. More drinks. A band. A chance to relax and follow up with your new friends. Your brain will thank you.

Applyfor your ticket

<20 tickets left for ecommerce leaders. Get yours before they go.

We'll be in touch to confirm your role, brand and interests.

You'll get your best seat in the tent, based on what you tell us.

You'll leave the tent with your head and your heart full.

Our partners & sponsors

The Location

The Oast House
The Avenue, Courtyard, Manchester
M3 3AY
View on Google Maps

You'll find us in the big, cosy teepee.

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