Articles

Relying solely on metrics isn't enough for successful conversion rate optimisation. Let's breakdown the importance of real-time customer behaviour, intent, and the broader context behind the numbers to truly enhance your ecommerce strategy.

A new way to segment your online customers by their intent. Based on millions of sessions, 250+ intent signals and being more human in how we sell.

Traditional ecommerce segmentation isn't fit for purpose. Explore how evolving customer behaviours and advanced data insights are driving the need for more dynamic and personalised segmentation strategies in ecommerce.

Discounting has implications. It can either devalue a brand or strategically drive growth when used thoughtfully and in alignment with customer intent. Preserve your margin and stop discounting recklessly.

Real-time analytics are transformative, how can ecommerce leverage these insights to enhance customer experience, boost conversion rates, and stay ahead of the competition?

Optimising the timing and intent behind pop-ups can significantly enhance user engagement and conversion rates. Explore data-driven insights for deploying effective pop-ups that align with customer behaviour and intent.

Uncover the reasons behind cart abandonment during checkout and how to tackle this common ecommerce challenge. Look at real data, with insights from millions of sessions across hundreds of products.