The Intent-based ecommerce

Playbook

How retailers are using intent data to be more appropriate and more effective.

Post-visit

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Adjust Abandoned Basket Emails To Customer Intent

Without intent data, retailers tend to treat all basket abandonment emails the same. Predictive insights offer a more effective way.

In-Session

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Trigger Email Capture Using Predictive Exit Intent

Waiting until somebody has decided to leave your site isn’t the ideal time to ask for their email—even if the offer is good. It's time to get predictive.

Insight

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Find Opportunities By Adding Intent Data To Customer Profiles

By adding intent insights to profiles, retailers can see not just what customers have done, but what they are likely to do next.

In-Session

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Prioritise Adaptive Messaging Based On Customer Intent

A one-size-fits-all approach to ecommerce means many sites show inappropriate messaging to customers. But it doesn't have to be this way...

In-Session

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Exclude Would-Be Buyers From Onsite Discounting

Stop offering discounts to people who show all the signals of buying. Protect your margin without slowing sales by using intent data.

Insight

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Find High Opportunity Segments Using Intent Data

With intent data, you can ensure your engagement efforts prioritise the segments who can drive the most incremental revenue. Learn how.

Post-visit

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Send Conversion-Focused Emails To High Intent Customers

By making your emails appropriate to customers with high intent, you can increase CTR and drive incremental revenue. Find out how.