Ways to use intent

RespondIn-Session

Align how you sell with how ready each visitor is to buy. Deliver a more appropriate shopping experience by reacting to customer intent in real-time.

Its not appropriate (or effective) to give every visitor the same generic experience. Our platform matches people against segments based on their intent, so you can be more appropriate (and, you guessed it, effective) in how you sell in real time.

Add intent insights to your other tech

By integrating intent data with your customer experience or analytics platforms, you get more human insights in an instant. 

This unlocks both a new predictive lens and performance-based measurement. And with in-platform and manual integration options, you can get this data flowing in minutes.

Example of ourIntent Segments

Add predictive targeting to
your store

Integrating our intent data into your CDP or experience tools means you can experiment and personalise using customer intent.

This lets you test, trigger experiences and use 3rd party tools in more appropriate ways. And with simple in-platform integration as well as manual options, you can get setup in moments.

View all integrations

Targeted discounts

Ernest Jones used Intent and Bloomreach to serve a targeted “extra 10%” offer code to relevant customers. This not only protected margin, but increased purchases by 20%.

20%

segment purchases

Considered pop ups

H Samuel combined Bloomreach data with Intent momentum scores to deliver email sign ups when buying behaviours slowed. This increased email uptake by 48% vs time delay and 128% vs traditional exit intent.

48%

segment signups

The onsite impact of intent

In-session
use cases

In-Session

Target visitors who are likely to exit

Made With Intent gives you predictive intent metrics on how likely a visitor is to exit. This lets you target abandoning segments with appropriate interventions, before they move to leave.

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2.6x email captures

In-Session

Engage visitors who are just browsing

Encourage engagement from browsers to make it more likely they turn into buyers—now or in the future. Action Made With Intent’s Engage phase segments to promote product discovery and email nurture.

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+8.2% visitor engagement

In-Session

Build intent with engaged visitors

Made With Intent segments engaged visitors, allowing retailers to nurture their interest and provide recommendations to enhance their journey, driving them (gently) towards purchase.