Bloomreachwith intent
Add real-time intent metrics to your Bloomreach data. Unlock growth opportunities and predictive targeting across your experiments, web layers, emails and audience management.
Our platform pushes predictive, real-time data into your customers’ profiles. This adds context to your retrospective data. This means you can interact with each customer in a more appropriate way.
UnderstandCustomer Intent
Intent Metrics can be passed to Bloomreach in either event or customer parameter form. This allows you to explore new insights in a platform you’re already using.
Being able to overlay this predictive data across your current campaigns also unlocks additional behavioural insights right where they can be actioned.
Respondto needs in real time
Our platform’s real-time inferences give you up-to-date context on your customers as they’re shopping (avg. ~70ms).
You can use this with Bloomreach to respond to key behaviours with A/B Tests, web layers and personalisations. Improving the experience for your customers and the performance of your website.
Reengagein appropriate ways
When a customer leaves without purchasing, Intent Metrics help you to appropriately reengage them. This works via CRM and Ad Audience management using Bloomreach scenarios.
You can also use this information to inform your returning customer personalisation campaigns. Why not make their return to site more tailored to their affinities and intent?
With integrations done in platform, you’re only a few clicks away from passing through data.
Events or Customer Attributes. You control how, when and what data you pass to Bloomreach.
No waiting around. Once you're set up, your customer profiles will start to display customer intent data.
The impact of Bloomreach with Intent
Targeted discounts
Ernest Jones used Intent and Bloomreach to serve a targeted “extra 10%” offer code to relevant customers. This not only protected margin, but increased purchases by 20%.
Considered pop ups
H Samuel combined Bloomreach data with Intent momentum scores to deliver email sign ups when buying behaviours slowed. This increased email uptake by 48% vs time delay and 128% vs traditional exit intent.
Add intent to your Bloomreach setup
Use the button below to book your personal Intent demo at a time that suits you.
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