Insight

All the insights, data and evidence you need to understand intent-based ecommerce.

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Insight Articles

In-depth perspectives and new data that make the case for a more appropriate ecommerce

In-Session
Article
Online Discounting: A Race to The Bottom or a Strategic Ecommerce Growth Lever?

Discounting has implications. It can either devalue a brand or strategically drive growth when used thoughtfully and in alignment with customer intent. Preserve your margin and stop discounting recklessly.

In-Session
Article
Data Insights: Pop-ups, Timing, and Intent

Optimising the timing and intent behind pop-ups can significantly enhance user engagement and conversion rates. Explore data-driven insights for deploying effective pop-ups that align with customer behaviour and intent.

Insight plays

How retailers are using intent data to be more effective and more appropriate to their customers

Insight
Play
Find Opportunities By Adding Intent Data To Customer Profiles

By adding intent insights to profiles, retailers can see not just what customers have done, but what they are likely to do next.

Insight
Play
Find High Opportunity Segments Using Intent Data

With intent data, you can ensure your engagement efforts prioritise the segments who can drive the most incremental revenue. Learn how.

The Statements of Intent Podcast

Insight Episodes

Insight
Episode 20
Ecommerce has problems... Season 1 recap
Talking to himself
with
David Mannheim
Founder, Made With Intent
Insight
Episode 19
Why website optimisation fails
Talking to himself
with
David Mannheim
Founder, Made With Intent
Insight
Episode 17
Personalisation is nothing without relevance
Talking to himself
with
Tim Ryan
Digital Director
Insight
Episode 15
Be relevant for each shopping experience
Talking to himself
with
Matthew Gratze
Digital & Customer Director
Insight
Episode 12
Personalisation requires more than surfacing content
Talking to himself
with
Tom Bailey
VP Product Analytics, Made With Intent
Insight
Episode 10
Better metrics are allied to a mission
Talking to himself
with
Sienne Veit
Founder & CPO, Invisible Stuff
Insight
Episode 8
Don't be short-term focused
Talking to himself
with
Sean Ellis
Author, Hacking Growth
Insight
Episode 6
It isn't about technology, it's about people
Talking to himself
with
Paul Prior
Head of Digital, Three
Insight
Episode 1
Don't forget the person in personalisation
Talking to himself
with
David Mannheim
Founder, Made With Intent
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