In-Session Intent learning resources

Our learning centre resources focused on responding to intent while visitors are shopping on your site.

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In-session Articles

In-depth perspectives and new data that make the case for a more appropriate ecommerce

In-Session
Article
Online Discounting: A Race to The Bottom or a Strategic Ecommerce Growth Lever?

Discounting has implications. It can either devalue a brand or strategically drive growth when used thoughtfully and in alignment with customer intent. Preserve your margin and stop discounting recklessly.

In-Session
Article
Data Insights: Pop-ups, Timing, and Intent

Optimising the timing and intent behind pop-ups can significantly enhance user engagement and conversion rates. Explore data-driven insights for deploying effective pop-ups that align with customer behaviour and intent.

In-session plays

How retailers are using intent data to be more effective and more appropriate to their customers

In-Session
Play
Trigger Email Capture Using Predictive Exit Intent

Waiting until somebody has decided to leave your site isn’t the ideal time to ask for their email—even if the offer is good. It's time to get predictive.

In-Session
Play
Prioritise Adaptive Messaging Based On Customer Intent

A one-size-fits-all approach to ecommerce means many sites show inappropriate messaging to customers. But it doesn't have to be this way...

In-Session
Play
Exclude Would-Be Buyers From Onsite Discounting

Stop offering discounts to people who show all the signals of buying. Protect your margin without slowing sales by using intent data.

The Statements of Intent Podcast

In-Session Episodes

In-Session
Episode 18
Treat customers like you'd treat your friends
Talking to himself
with
Jonny Longden
Group Digital Product Officer, Boohoo
In-Session
Episode 17
Personalisation is nothing without relevance
Talking to himself
with
Tim Ryan
Digital Director
In-Session
Episode 16
Treating customers as numbers damages brand
Talking to himself
with
Martin Sheerin
Director of Digital Product, N Brown Group
In-Session
Episode 14
Online retail can learn from physical retail
Talking to himself
with
Richard Chapple
Co-founder, The Growth Foundation
In-Session
Episode 13
Ecommerce neglects 40% of society
Talking to himself
with
Janis Thomas
Managing Director, Look Fabulous Forever
In-Session
Episode 11
Put yourself in the customer's shoes
Talking to himself
with
Cameron Goldie
Head of Ecommerce, Grenade
In-Session
Episode 9
Choose progress over perfection
Talking to himself
with
Nik Fletcher
Head of Digital Experience, Rapha
In-Session
Episode 7
Move from customer service to customer care
Talking to himself
with
Martin Newman
Founder, The Customer First Group
In-Session
Episode 4
Losing purpose as you scale
Talking to himself
with
Chris Sheard
eCommerce Director, Castore
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